Learning Tracks

Pearson Higher Education's Online Resource Center for the book provides access to instructors to a collection of learning tracks—additional essays by the authors that provide instructors and students with more in-depth content on selected topics in e-commerce. Learning Tracks include:

1.1 Global E-commerce: Europe
1.2 Global E-commerce: China
1.3 Global E-commerce: Latin America
6.1 Basic Marketing Concepts
6.2 Consumer Behavior Models
6.3: Blogging for Business
7.1: Social Media Marketing: Facebook
7.2: Social Media Marketing: Twitter